This information is about the business and must contain all search key words people may type when searching for a products you offer. It have to be presented in a sensible way, like a paragraph describing business services, business location, if you think this is important and listing popular products. The links will be addede from the keywords to the product pages and other static pages. Doesn’t need to be long, just a couple of short paragraphs.

This information is important for website performance, so in the future you will not question why the website
is not coming in the search results in the top ten.